Rhinos in danger!

In Africa and Asia, the world’s five rhinoceros species are threatened with extinction in the wild.

Rhino horn trade

Rhinos are poached for their horns, which sell for high prices in Asia, where they are used for medicinal and ornamental purposes.

Trade ban failure

Attempts to discourage poaching by banning the rhino horn trade have not helped: the black market price of rhino horn continues to rise, resulting in further poaching.

New approach needed

Simplistic measures such as trade bans fail to recognize the economic factors driving the rhino’s demise.

Economics is the key

To save the rhino, we must understand the economic forces driving this problem, and find ways to make rhinos worth more alive than dead to the people who control their destiny!

Rhino Economics

Getting Real About Rhino Conservation

Introduction

Introduction

Getting real about rhino conservation

We all know that rhinos are seriously threatened with extinction in the wild. Rhinos are poached for their horns, which are sold to Asian consumers.

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About Michael ‘t Sas-Rolfes

About Michael ‘t Sas-Rolfes

Message from the author

I have been passionate about wildlife conservation and ecology for more than 30 years. Instead of following the usual career path…

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Common Myths

Common Myths

Rhino horn is used as an aphrodisiac

This is a Western media myth! Rhino horn is used for various medicinal and ornamental purposes in Asia, and this use is deeply entrenched…

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flourish

flourish

How can we ensure that wild rhinos are allowed to survive into the future?

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